Bus Advertising
Transit advertising space is unavoidable to commuters and residents in major metro areas. We cover a wide range of transit options including bus, tram, and rail media. Buses go where people go – where they live, shop, work and play – and so does the advertising on buses. The strength of a bus transit campaign is its constant ability to find it's target audiece. A bus transit campaign "mingles with consumers," and follows the flow of shoppers and their spending power.MAXI.
MAXI VEHICLE
Highest Cost
Available on;
Bus (National)
Tram (Melb and Adel)
Depot specific coverage.
Multiple bus options
available by market.
Deliver brand dominance, ownership and an elevated perception in market with the largest of all Transit formats, the Maxi Vehicle. The ‘hero’ of any Transit campaign seeking to deliver cut through and impact.
MAXI VEHICLE BILLBOARD Transit
Full Back.
FULL BACK
Medium Cost
National packs available*
10 Panel minimum
Bus Only
Minimum 4 weeks
With strong impact and long dwell time, the Full Back drives awareness and engagement to all following traffic. Not available on trams, the Full Back is only available on buses. Not all buses allow for the Full Back advertising due o the individual bus design.
FULL BACK BILLBOARD Transit
Showcase.
SHOWCASE
Low / Medium Cost
National packs available*
Minimum panel buys apply
Available on bus and tram
Minimum 4 weeks
Showcase delivers big Billboard impact with 4x more creative space than a SF panel.
Contact us on 1300 750 922 to find out which options are in your area.
SHOWCASE BILLBOARD Transit
Megaside.
MEGASIDE
High Cost
National packs available*
Minimum panels buy apply
Buses Only
Minimum 6 weeks
The Megaside is a kin to a moving large format Billboard and is the true ‘King of the CBD’.
Bus only (not available on trams) Contact us on 1300 750 922 to find out which options
are in you area.
MEGASIDE BILLBOARD Transit
Portrait Back.
PORTRAIT BACK
Medium Cost
National packs available*
Minimum panels buy apply
Buses and Trams
Minimum 4 weeks
Portrait Backs deliver affordable eye level exposure to motorists, when they have the time to read, absorb and recall advertising content. Available on bus and tram.
PORTRAIT BACK BILLBOARD Transit
Portrait Side.
PORTRAIT SIDES
Medium Cost
National packs available*
State – 25 Panels*
Local – 10 Panels
Buses and Trams
Minimum 4 weeks
This moving street furniture panel is 30% larger in size. Its 4 week vs 1-2 week cycle delivers longevity in market, critical to keep your brand top of mind throughout the path to purchase. Available on bus and tram.
PORTRAIT SIDES BILLBOARD Transit
Superside.
SUPERSIDE
High Cost
National – 500 Panels
State – 150 Panels
Buses and Trams
Minimum 4 weeks
Reach 100% kerbside audience with a powerful street level bulletin – the Superside. A landscape format ideal for both simple headlines as well as brand and retail messages. Available on bus and tram.
SUPERSIDE BILLBOARD Transit
Metroback.
METROBACK
Low Cost
Available Nationally
Area Specific options*
Recommended 20 panels
Buses Only
Minimum 4 weeks
The ideal format to complement other Outdoor formats and boost coverage and frequency, the Metro Backs deliver affordable eye level exposure to motorists. Available on bus only.
METROBACK BILLBOARD Transit
24 Footer.
24 FOOTER / SKYBREAKER
Low Cost
Available Nationally
Area Specific options*
Recommended 10 panels
Buses and Trams
Minimum 4 Weeks
A long landscape panel, ideal for simple headlines and URLs, the 24 Footers connect well at eye level so make them the ideal format to reach pedestrians and drivers. Available on bus and trams..
24 FOOTER /
SKYBREAKER BILLBOARD Transit
Interiors.
INTERIORS
Lowest Cost
Available Nationally
(must be booked in quantities of four)
Area Specific options*
Recommended 120 panels
Buses and Trams
Minimum 4 weeks
Reach a highly captive audience who have time to read and absorb messages with Interiors.
Average bus journey time is 37 minutes, so these panels have huge cut through and allow for copy rich, call to action content.
INTERIORS BILLBOARD Transit
Let's do something BIG together.
Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.
Give us a call: 1300 750 922
Send us an email: sales@billboardsaustralia.com.au
Level 2, 252 Graham St. Port Melbourne, VIC 3207
1300 750 922