FAQ? 1300 750 922

Whether you are a media agency or a direct business owner, we all have questions. We have put together the below questions and answers, that will hopefully give you a much better understanding of Outdoor advertising and help in the planning of your next campaign.

How big are the billboards?

The size of the billboards vary, however the most common standard sizes are:
6m x 3m billboard otherwise know as 24 sheet.
12.66m x 3.35m (Supersites)
Landmark sizes 18.99m x 4.57m (larger than Supersites)

How long is my message displayed for?

Typically static billboards are booked for a minimum of 28 days (4 week display lunar periods).
You can book one site for multiple months or several and move your billboard skin from
site to site to give greater coverage.

Digital billboards are booked for a minimum of 7 days (1 week display). 
Each individual digital billboard has 6, 8 or 10 slots to purchase. Dependent on the individual council regulations, each slot may also vary in length of time allocated. Typically most slots are either 10 seconds or 30 seconds on a 1/10 or 1/6 share of voice.

What is an appropriate planning window?

Generally you should plan billboards three months in advance, bearing in mind some billboard
locations may book out six to twelve months in advance. You should allow yourself approximately
one month for the creative process and printing of the billboard skin/s.
On occasion, we can have some last minute advertising opportunities prior to each posting period, in this case the whole process can be booked and turned around in less than a week.

What is the process to get my advertisement on the billboard?

1. Source availabilities and book billboard sites.
2. Create artwork - ask us for artwork specifications or we can do it for you.
3. Production of billboard print - ask us for specifications (site specific) and for a production quote.
4. Installation of billboard skin.

Do Billboards Australia prepare the artwork?

Yes. Although a majority of our clients have their own designer, we offer an in-house creative service. The standard charge for billboard artwork is $300, and covers three hours of art direction, design and copy writing work. If you require artwork for any other purpose ask us for a quote.

Questions to ask yourself when planning billboard advertising.

1. Who am I trying to target? Where is my client base?
2. Are you branding? Launching a new product or service? Moved location?
3. What is the timing of the campaign?
4. What is the budget for your campaign? (Needs to include site rental, production, installs, creative).
5. How will you measure the success of the campaign?

Can I move my billboard skin from one site to another?

Yes. The same vinyl skin can be moved easily from one billboard site to another, providing the site size dimensions are the same. You can even use it as a normal wall banner.

What happens to the billboard print when my campaign is finished?

Once your advertising campaign has finished, the billboard skin is carefully taken down and upon your request, we can store it for you for three months, free of charge. After that period we will either recycle the skin or at your request, have the skin shipped to you.

How much does a billboard cost?

There are thousands of billboards located throughout Australia, and costs range dramatically depending on site size, locations, timing, traffic volumes and popularity. However with each and every site, there are three main costs to consider;
The lease of the billboard per period (28 days),
The print production of the billboard skin,
The installation of the billboard skin onto the billboard face.
The smaller 6x3m sites range from approximately $1,900 to $3,600 per month, print cost is approximately $500 and installation starts at $395 per site. On the other end of the scale, some of the largest Landmark sites have a market lease rate of over $100,000 per period (28 days).

How do I measure the results?

The Outdoor advertising industry utilise a revolutionary audience measurement system called move, move measures the total traffic passing by a particular billboard and delivers an accurate understanding of the number of people who will actually see the billboard. This measurement include the reach and frequency of viewing. In order to further understand your individual business conversions, we recommend directing people to a unique phone number or web page url, or listing a specific offer shown only on the billboard face.

Where are the billboards located?

There are thousands of billboards located throughout Nationally. Please feel free to give us your specific target areas, and we will provide a list of sites suited to your budget and marketing requirements, you can also search our map here.

To find out more or to make a booking enquiry, contact us now on; 

1300 750 922.

Let's do something BIG together.

Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.

Give us a call: 1300 750 922

Send us an email: sales@billboardsaustralia.com.au

Level 2, 252 Graham St. Port Melbourne, VIC 3207

1300 750 922
member login
Forgot Password?
sign up to newsletter

Save campaign


Share shortlist


request proposal

Email a Friend