Billboard Statistics.

The Out-of-Home (OOH) industry continues to impress with its ninth year of consecutive growth, posting a 10.8% increase in net revenue to an all time high of $927 million, up from $837 million in 2017.

The demand for immediacy and flexibility continued to drive Digital (DOOH) revenue upwards in 2018, representing 52.3% of total OOH revenue.

Out-Of-Home Revenue Results by Quarter
($M) 2016 - 2018:

Roadside Billboards (over and under 25 square metres) $376.3 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) $256.9 million



Billboard Advertising Facts and Figures:

  • Reach 78% of Australians notice Outdoor Advertising each month.
  • Reach 83.3% of Australians each month.
  • Drivers spend 7.5hrs in the car making on average 10 trips weekly.
  • 88% say brands on billboards stand out.
74%Of Australians see Billboards every day, several times a week.
  • On shopping trips, 76% of drivers are relaxed and open to finding out about new products and services.
  • 72% of Australians travel on roads to and from work.
  • 67% of Australians have seen billboards in the past week
  • 46% of people believe Billboards bring new products to their attention.

Source: ooh!, Neuroscience 2011, The Seed, How we really travel 2009 | MOVE data 2013, Ppl 14yrs+ | Nielsen CMV Survey 1, 2013

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Level 2, 252 Graham St. Port Melbourne, VIC 3207

1300 750 922
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