Considerations
Timing
Roadside billboards are booked in 4 week periods. There are thirteen x 4 week billboard advertising periods (lunar periods) across a single calendar year. At the start of each 4 week period there can be remnant space still available that has not been booked. We have access to this space and offer it to clients at a heavily reduced rate. Last minute offers, also known as distress billboards do not get realeased until the last few weeks prior to the posting date. Rates may vary depending on the time of year, however generally sit between 60 and 80%, See the calendar to view upcoming billboard posting dates.
Be Prepared
If you would like to take advantage of last minute offers, be prepared. Many of our clients who regularly advertise this way, either have creative ready, or even have their billboard skin printed and ready for when their preferred site comes up at the discounted rate. If this is your first time looking at last minute opportunities, please know that we can print extremely fast so as soon as you get your creative together we will print and get your campaign installed as soon as possible.
Design
If you do not have a graphic design, talk to your account manager about having Billboards Australia design your next campaign for you. Being specialists in the industry, we know how to get attention.
Locations
We access every billboard advertising site, digital billboard, shopping centre and bus shelter location across Melbourne, Sydney, Brisbane, Adelaide, Perth, Tasmania, Canberra and Newzealand. We also have last minute offers across regional New South Wales, regional Queensland, regional Victoria, regional South Australia, Canberra and regional Western Australia.
Please fill in our form below if you would like to be kept up to date on any last minute options. If you are a member you may also create specific alerts on particular billboard sites to know they are next available at the discounted rate.