CORNETO - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
MOTTO - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
DON SMALLGOODS - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
HUNGRY JACKS - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
CORNETO: Case Study
Campaign: Enigma
Agency: Mindshare
Year: 2013
Objective: To measure the campaign recall by format across multiple demographics
Audience: Total People Strategy: Large format, Digital, Portrait Sides & Fullbacks
Results:
This campaign resonated strongly with:
• Low income earners ($25-50K) 45%
• CBD Worker 44%
• People 18-24 44%
• People 30-39 42%
Most effective format – Portrait Sides 28%
MOTTO: Case Study
Campaign: Motto (Online Fashion retailer)
Agency: NA
Year: 2012
Source: oOh
Objective: Increase sales in its online and bricks & mortar retail channels during their typically slow sales January
Audience: Australians, 14+yo
Strategy: Landmark large format sites in Brisbane and Newcastle generated awareness in these key Markets. Strategically placed shopaLites on the path to purchase were used to influence consumers in the shopping mindset to drive sales in their only bricks and mortar store in Frankston.
Results:
• The large format billboard sites in Brisbane increased QLD website traffic by 73% YOY and in Newcastle increased NSW website traffic 29% YOY
• Online weekly newsletter subscriptions increased by 49% in QLD and 10% in NSW post campaign
• Social media engagement increased by 35% nationally
• The online and bricks & mortar sales increased 22% YOY in QLD and 33% YOY in NSW and Out of Home’s residual effect increased the longevity of the campaign and delivered a further 21% increase in online sales revenue post campaign
• The Frankston store saw a 9% growth in sales revenue YOY for January
DON SMALLGOODS: Case Study
Campaign: Don Smallgoods – Salami
Agency: Mitchell & Partners
Year: 2012
Source: oOh
Objective: Reinforce brand awareness and preference for Salami among target audience
Audience: MGBs w/kids 6-17yo
• Post campaign, 38% of consumers recall seeing the Don advertisement within the retail environment, making targeted retail media the second most recalled channel
• The Don advertisement was successful at positively conveying ‘Don has reduced fat Salami that has 50% less fat’, with nearly 80% of consumers, post campaign.
• Post campaign, ShopaLite activity increased consumer purchase intent of Don Salami to 73% (an increase of 24% from pre campaign)
PREMIUM CHOICES: Case Study
Campaign: Premium Choices
Agency: Maxus
Year: 2012
Source: APN
Objective: To measure the awareness and brand impact of the ‘Premium Choices’ outdoor campaign and compare it to the same campaign on FTA
Audience: People 18-54
Strategy: Outdoor - Large Format & Transit and FTA TV
Results:
Outdoor in comparison to the FTA component, saw significant positive impact across all brand metrics.
• Prompted Brand Awareness +58%
• Outdoor added 17% Unique Awareness
• 61% purchase intention of ‘Premium Choices Range’ sumers, post campaign
• Post campaign, ShopaLite activity increased consumer purchase intent of Don Salami to 73% (an increase of 24% from pre campaign)
