Why Digital Billboards:
Utilizing the newest technology, digital billboards are computer controlled LED displays. Their colors are vibrant and the images are crystal-clear.
Digital billboards are the perfect medium for an advertisers that wants the impact of traditional outdoor and the flexibility of Internet advertising.
THE BENEFITS
NO PRODUCTION COSTS - Because ads are displayed electronically, you have no printing or shipping costs.
FLEXIBILITY - Digital Billboards give you the freedom to update your message weekly, daily, even hourly.
MULTIPLE MESSAGES - Unconstrained by production cost, you can display multiple messages.
DYNAMIC CONTENT - Digital billboards give advertisers the advantage of deliver real-time information in your ads. Such as, weather, stock quotes, interest rates and news headlines.
CONSIDERATIONS
SHARE OF VOICE - Please note that when purchasing space on a digital billboard, you are sharing the space with other advertisers. Most digital billboards have 8-10 advertising slots, ranging from 8 seconds to 30 seconds each. The amount of slots and slot duration varies according to individual council regulations. When buying space on a digital site, you are buying one slot, you can buy as many you want, subject to availability.
NON COMPETITION - many digital billboard sites can offer exclusivity to industry specific advertisers. Please check with your account manager if this is a requirement for your business.