Bus Advertising

Transit advertising space is unavoidable to commuters and residents in major metro areas. We cover a wide range of transit options including bus, tram, and rail media. Buses go where people go – where they live, shop, work and play – and so does the advertising on buses. The strength of a bus transit campaign is its constant ability to find it's target audiece. A bus transit campaign "mingles with consumers," and follows the flow of shoppers and their spending power.

MAXI.

MAXI VEHICLE

Highest Cost

Available on;
Bus (National)
Tram (Melb and Adel)

Depot specific coverage.
Multiple bus options
available by market.

Deliver brand dominance, ownership and an elevated perception in market with the largest of all Transit formats, the Maxi Vehicle. The ‘hero’ of any Transit campaign seeking to deliver cut through and impact.

MAXI VEHICLE BILLBOARD Transit

Full Back.

FULL BACK

Medium Cost

National packs available*
10 Panel minimum

Bus Only

Minimum 4 weeks

With strong impact and long dwell time, the Full Back drives awareness and engagement to all following traffic. Not available on trams, the Full Back is only available on buses. Not all buses allow for the Full Back advertising due o the individual bus design.

FULL BACK BILLBOARD Transit

Showcase.

SHOWCASE

Low / Medium Cost

National packs available*
Minimum panel buys apply

Available on bus and tram

Minimum 4 weeks

Showcase delivers big Billboard impact with 4x more creative space than a SF panel.
Contact us on 1300 750 922 to find out which options are in your area.

SHOWCASE BILLBOARD Transit

Megaside.

MEGASIDE

High Cost

National packs available*
Minimum panels buy apply

Buses Only

Minimum 6 weeks

The Megaside is a kin to a moving large format Billboard and is the true ‘King of the CBD’.
Bus only (not available on trams) Contact us on 1300 750 922 to find out which options
are in you area.

MEGASIDE BILLBOARD Transit

Portrait Back.

PORTRAIT BACK

Medium Cost

National packs available*
Minimum panels buy apply

Buses and Trams

Minimum 4 weeks

Portrait Backs deliver affordable eye level exposure to motorists, when they have the time to read, absorb and recall advertising content. Available on bus and tram.

PORTRAIT BACK BILLBOARD Transit

Portrait Side.

PORTRAIT SIDES

Medium Cost

National packs available*
State – 25 Panels*
Local – 10 Panels

Buses and Trams

Minimum 4 weeks

This moving street furniture panel is 30% larger in size. Its 4 week vs 1-2 week cycle delivers longevity in market, critical to keep your brand top of mind throughout the path to purchase. Available on bus and tram.

PORTRAIT SIDES BILLBOARD Transit

Superside.

SUPERSIDE

High Cost

National – 500 Panels
State – 150 Panels

Buses and Trams

Minimum 4 weeks

Reach 100% kerbside audience with a powerful street level bulletin – the Superside. A landscape format ideal for both simple headlines as well as brand and retail messages. Available on bus and tram.

SUPERSIDE BILLBOARD Transit

Metroback.

METROBACK

Low Cost

Available Nationally
Area Specific options*
Recommended 20 panels

Buses Only

Minimum 4 weeks

The ideal format to complement other Outdoor formats and boost coverage and frequency, the Metro Backs deliver affordable eye level exposure to motorists. Available on bus only.

METROBACK BILLBOARD Transit

24 Footer.

24 FOOTER / SKYBREAKER

Low Cost

Available Nationally
Area Specific options*
Recommended 10 panels

Buses and Trams

Minimum 4 Weeks

A long landscape panel, ideal for simple headlines and URLs, the 24 Footers connect well at eye level so make them the ideal format to reach pedestrians and drivers. Available on bus and trams..

24 FOOTER /
SKYBREAKER BILLBOARD Transit

Interiors.

INTERIORS

Lowest Cost

Available Nationally
(must be booked in quantities of four)
Area Specific options*
Recommended 120 panels

Buses and Trams

Minimum 4 weeks

Reach a highly captive audience who have time to read and absorb messages with Interiors.
Average bus journey time is 37 minutes, so these panels have huge cut through and allow for copy rich, call to action content.

INTERIORS BILLBOARD Transit

Let's do something BIG together.

Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.

Give us a call: 1300 750 922

Send us an email: sales@billboardsaustralia.com.au

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Level 2, 252 Graham St. Port Melbourne, VIC 3207

1300 750 922
 
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