News.

News

Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.
We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.

Uber Is advertising on Drones and Having Them Taunt Drivers Stuck in Traffic

27.10.2016
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet.
A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes." That last one only makes sense if you know how polluted Mexico City is.

 

Vintage is Beautiful.

20.10.2016 Like many others, we find ourselves captivated with vintage advertising.  There have been numerous articles, blog posts and websites dedicated to the subject and we just can’t seem to get enough.

 

Digital - A Space Oddity

20.10.2016 UK News: Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon's Richard Simkins

 

Outfront: How Advertising Can Move Beyond the Bottom Line

26.05.2016

Don Draper’s poetic ad slogans wouldn’t stand a chance in today’s digital world. No matter how compelling the copy, consumer apathy to advertising is on the rise. In fact, the latest report from comScore says 10% of Americans use an ad blocker.

 

Fake “Funeral Home” Spruiks Business With “Text And Drive” Billboard

25.05.2016

 Road safety campaigners in Toronto, Canada have devised a clever way to try and stop motorists from texting and driving by using a billboard campaign that encourages them to do just that – text while driving. 

 

SUMMER IS COMING !

05.10.2015

WHAT ARE ANZ, LEXUS, MCDONALD'S, QANTAS & SPOTIFY DOING THIS SUMMER?

The Worlds Best Outdoor Advertising 2014 - 2015

18.11.2014

The World's 18 Best Outdoor Campaigns of 2014 - 2015

The top winners at Cannes, from Cupertino to Buenos Aires*

Times Square’s Biggest Most Expensive Digital

18.11.2014

In an era when digital screens large and small proliferate but attention is increasingly scarce, some marketers are making a huge bet that one of the biggest displays in the world will captivate audiences.

OOH UP and UP

14.10.2014

Australia: Winter proves prosperous for Outdoor

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Give us a call: 1300 750 922

Send us an email: sales@billboardsaustralia.com.au

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