Billboards Roadside

There’s no doubt that Billboard Advertising demands attention. While other media is fragmenting, and people spend more and more time outside, the Billboard audience continues to grow. Billboards are also a great compliment to your other media channels, helping to extend your campaign’s reach. We cover all type of Billboard Advertising formats, from small 6m x 3m sites through to huge 22.6 x 2.6m Freeway Bridge Billboards.

Poster.

6.0m X 3.0m

Lowest Cost

Most common size

- Local Advertising
- Path to Purchase
- National packs available

Main and secondary roads
15,000 - 30,000 cars p/d

Also known as a 24 sheet, these highly cost effective sites are extremely popular within small to medium businesses, the fashion and magazine focused industries, utilizing the same creative design as press ads. This type of site can be found predominantly on secondary roads and connecting arterials, railway stations, cafe precincts and suburban commercial areas.

6.0m X 3.0m BILLBOARD Roadside

Portrait.

4.0M X 6.0M 6.0M X 10.0M

Low Cost

Suits Retail Advertiser
Path to Purchase

Secondary roads.
15,000 - 30,000 cars p/d

These portrait sites, predominantly come in 3 popular sizes 3m x 4.5m, 4m x 6m.and 6m x 10m. Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas. These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard.

4.0M X 6.0M
6.0M X 10.0M BILLBOARD Roadside

Super 8.

8.3M X 2.22M

Least common size
Low / Medium Cost

Mostly secondary roads only
15,000 - 30,000 cars p/d

A smaller version of the Supersite billboard, Super 8 billboard sites are proportionally the same as their bigger cousin but provide a more cost effective platform for both localised and national billboard campaigns. The Super 8 billboard is a 8.3m x 2.22m in size.

8.3M X 2.22M BILLBOARD Roadside

Supersite.

12.66M X 3.35M

Most Common size
High Demand
Medium Cost

Main Arterials, Freeways
Secondary Roads

With over 40 square metres of advertising impact, these 12.66m x 3.35m billboard sites pack a huge punch for their cost. The industry standard for billboard signage, supersite billboard are situated on main arterials, highways and freeways these huge signs allow clients to easily rotate material from site to site and plan campaigns across multiple markets.

12.66M X 3.35M BILLBOARD Roadside

Spectacular.

18.99M x 4.55M

High Cost

Common size
High Demand

- Mass Brand Awareness
- High Reach
- High Frequency
- High Impact

Main Arterials, Freeways
50 - 140,000 cars p/d

A lot larger than the supersite billboard, the most common size for the spectacular billboard is a massive 18.99m x 4.55m and 19m x 4.57m. Spectacular billboards are larger than 50 metres square. Located on main arterials and inner city locations, their immense size provides premium visibility and impact for campaigns to maximise brand presence and status.

18.99M x 4.55M BILLBOARD Roadside

Gantry.

22.58M X 2.55M

Highest Cost

Common Size
High Demand

- Mass Brand Awareness
- High Reach
- High Frequency
- Maximum Impact

Main Arterials, Freeways

80,000 - 160,000 cars p/d

Unrivalled in exposure, the gantry site forces the driver to take in the advertising creative as they pass directly below the giant structure. Also classed as a spectacular billboard or Landmark billboard site, the gantry billboard is located primarily on main arterials and Freeways. Gantry Billboards vary in size, a common dimension is 2.55m x 22.58m. This type of site is usually backlit.

22.58M X 2.55M BILLBOARD Roadside

Landmark.

MIXED SIZES

Highest Cost

High Demand

- Mass Brand Awareness
- High Reach
- High Frequency
- High Impact

Main Arterials, Freeways
Key Locations

50 -150,000 cars p/d

The Landmark sites cannot be missed, vital for any campaign demading mass brand awareness. Usually of random size, this billboard type is generally positioned at key locations within the CBD and Freeways. Federation Square Melbourne, Taylor Square and the Silos in Sydney are well known positions. The Silos alone almost 200m wide.

MIXED SIZES BILLBOARD Roadside

Digital.

Digital

Medium / High Cost

High Demand

- High Impact

Main Arterials, Freeways
Key Intersections

Shared Advertisers
6 - 7 Advert Rotation


The Digital billboard is becoming one of the most popular formats in the Out of Home industry. They are high resolution, attention grabbing, interactive and allow for immediate turn-around on creativity and installation.

Digital BILLBOARD Roadside

Let's do something BIG together.

Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.

Give us a call: 1300 750 922

Send us an email: sales@billboardsaustralia.com.au

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Level 2, 252 Graham St. Port Melbourne, VIC 3207

1300 750 922
 
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