Billboard Statistics.

The Out-of-Home (OOH) industry continues to impress in second quarter 2014, posting a 9% increase in net revenue to $138.6 million, up from $127.1 million* for the same period in 2013.

Year-to-date revenue has increased by 5.5%, tracking at $263.7 million, up from $250.1 million* for the same time last year.

Out-Of-Home Revenue Results by Quarter
($M) 2012 - 2014:

Roadside Billboards (over and under 25 square metres) $46.4 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) $45.9 million



Billboard Advertising Facts and Figures:

  • Reach 78% of Australians notice Outdoor Advertising each month.
  • Reach 83.3% of Australians each month.
  • Drivers spend 7.5hrs in the car making on average 10 trips weekly.
  • 88% say brands on billboards stand out.
74%Of Australians see Billboards every day, several times a week.
  • On shopping trips, 76% of drivers are relaxed and open to finding out about new products and services.
  • 72% of Australians travel on roads to and from work.
  • 67% of Australians have seen billboards in the past week
  • 46% of people believe Billboards bring new products to their attention.

Source: ooh!, Neuroscience 2011, The Seed, How we really travel 2009 | MOVE data 2013, Ppl 14yrs+ | Nielsen CMV Survey 1, 2013

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