The Out-of-Home (OOH) industry continued to impress in fourth quarter of 2018, posting a 9.8% increase in net revenue to $277.5 million, up from $252.8 million for the same period in 2017.
"Our industry's investment in technology and its keeness to innovate, coupled with audience growth, has positioned it well to be the number one always on channel reaching 93% of the populationeach and every day. OOH's ability to offer advertisers the flexibility and immediacy through digital signs, as well as its ability to create brand fame and awareness through its traditional signs make it one of the top channels to be transacted in today's advertising market," said Charmaine Moldrich, CEO of the OMA - The Australian Outdoor Media Association.
Year-to-date revenue has had double digit growth with an increase by 10.8% on net revenue year-on-year, taking the industry’s revenue to an all-time high of $927 million, up from $837 million in 2017.
Out-Of-Home Revenue Results by Quarter
($M) 2016 - 2018:
Category figures 2018:
Roadside Billboards (over and under 25 square metres) $376.3 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) $256.9 million
Transport (including airports) $159.4 million
Retail $143.6 million
Source: OMA